The Best Undiscovered Handbag Brands on Instagram Right Now

Everyone needs a handbag. It doesn’t matter where you’re going, what you’re doing or what your general style is, without a bag, how are you supposed to carry all of your belongings? Especially if you’re like me and carry loads of random things with you everywhere (emergency sewing kit, plasters, paracetamol, charging packs). Below is a little collection of what I think are the best somewhat undiscovered handbag brands I found on Instagram at the time of writing.

Haerfest

@haerfest

@haerfest

Haerfest (pronounced harvest) produce bags with the goal to equip professionals in motion. Their simple and straightforward bags, also have the essence of being unique and different to others on the market. The range of different sized and coloured backpacks, tote bags, handbags and cross-body strapped bags mean there’s something for everyone on their website.

Goodeehoo

@goodeehoo

@goodeehoo

Goodeehoo, a vegan friendly UK based handbag and accessory brand, produce practical, fashionable handbags along with other items in a range of dusky and pastel shades. Their signature logo of a little owl is a great addition too. Their range includes handbags, purses, pouches, and clutch bags, along with key rings, notebooks and pens, all of which you can personalise with your initials if you wanted.

Mashu London

@mashu_london

@mashu_london

Designed in London, made in Greece, these modern bags have a unique strap not seen anywhere else generally. The founders pride themselves on the bags being made in an ethical and sustainable way, and on being vegan. The range of blues, burgundies, blacks and whites creates a stunning colour pallet that will pair perfectly with any outfit.

Desinger Ionna Topouzoglou said "[My] vision is to create modern handbags that showcase the finest craftsmanship and materials without compromising the planet”, something we can all get behind.

Imago-a

@imago_a

@imago_a

The handbag and accessory brand based in New York City bases its bags on sculptural shapes, creating original and functional handbags. They have a large selection of clutches, handbags and wallets in a range of sizes from fitting just your phone and purse, to fitting everything you need for the office in. Along with their bags, they also sell leather belts. With their neutral and few brighter shades, it’s a guarantee that you’ll find something to suit every ensemble.

Mieti

@mietistudio

@mietistudio

Based in Barcelona and founded in only 2017, Mieti have come a long way. Their bold colours and out-there shapes inspired by 60s and 70s furniture really makes their bags stand out from the crowd, whilst still fitting in to whatever look you’re trying to create. If you’re looking for a more muted bag, try their simplistic totes in solid shades. Along with their bags, they also produce leather jackets in a range of styles to match your bags.

ORRI

@orrinewyork

@orrinewyork

Aiming to bridge the gap between luxury and mass-market handbag companies, ORRI have produced a range of functional bags ideal to suit the on-the-go person. Based in New York, their collection of sleek satchels, totes, strap bags and clutches are made with over 100 years of workmanship, taking care of every little detail possible. Their range of neutral and burgundy shades mean they’re perfect for day or night, whatever you’re doing, and whatever you’re wearing.

Sarah Haran

@sarahharanuk

@sarahharanuk

The UK based functional handbag brand have a range of neutral and pastel coloured practical bags for the everyday person. With the range of straps it means you’ll find the perfect bag no matter your height. The totes, handbags and clutches come in a range of styles and colours, with even the occasional funky pattern. They also sell accessories such as extra straps, glasses cases and purses to put in your bag. One special feature of a lot of the bags is that they have unique tassels, making them more recognisable.

Jardine of London

@jardineoflondon

@jardineoflondon

As shown in the name, Mary Jardine makes all of her bags in her London workshop. She always wanted to design and make handbags - the first one produced came out 4 years go and she’s still going strong. Her bags feature chic, clean lines made from the finest grained leather. The adjustable shoulder straps also mean that they fit any body type. The selection includes handbags with straps and pouches along with leather journal and some stunning candles.